FORMAT: All DOME topics will be discussed in a panel format with strict time limits with time for Q&A and roundtable group discussion unless otherwise indicated. We are seeking 3 panelists per topic and will continue to update this as participants are confirmed. No "lectures" will be permitted. Any topics where no specific panelists are listed will be conducted as a group roundtable discussion. DOME panels will be moderated by Jon O'Neal and Jason Kennedy SCHEDULE: Thursday, Feb. 5, 2026 Event check-in & registration available at Welcome Reception entrance. Attendee badges are required for access to the reception. 6-9pm - Welcome Reception & Happy Hour two drink tokens per person + cash bar prizes & camaraderie Friday, Feb. 6, 2026 DOME 2026 officially begins Event check-in & registration available at entrance. Attendee badges are required for access to the vendors and sessions. 8:30am - doors open, coffee & light breakfast service 9am - Opening Remarks, Welcome & Quick History 9:45am - Event Strategy Building unique events, feature shows, attracting & retaining spectators and racers 10:30am - Marketing & Advertising Digital, radio, tv, direct mail, social media, balancing all channels 11:30am - PA Technology & Hearing Protection Considerations Noon - lunch (provided) Lunch 'n Learn 1:00pm - How Technology Improves the Customer Journey 1:45pm - Pricing Strategy For spectators, racers & special events 2:15pm - Concession Operations Insource vs. outsource and more 3:00pm - Break 3:15pm - Merchandise Operations Sourcing, pricing, what sells & what doesn't, maintaining margins 4:00pm - Gate Operations & Ticketing Speed, efficiency, fighting fraud, managing shrink/theft 5:00pm - Happy Hour & Networking 6:30pm - Group Dinner (cash bar) Saturday, Feb. 7, 2026 8:30am - doors open, coffee & light breakfast service 9:00am - Sponsorships Building a sponsor deck, what to charge, how to find sponsors & partners (and differences between the two) 10:00am - Employee Recruitment & Training 11:00am - Event Safety On and off the track surface Noon - lunch (provided) Lunch 'n Learn 1:00pm - Track Operations/Race Control Track prep & managing on-track operations 2:30pm - Break 2:45pm - Insurance Managing costs, reducing risks, other considerations 3:30pm - Sanctioning Bodies Differences between them, finding the best fit, benefits 4:30pm - Closing Remarks, Open roundtable and Q&A 5:30pm - Adjournment This agenda is a work in progress and is subject to change. If you, or somebody you know, is interested in being a panelist or has an idea for a topic not currently listed, we welcome you to complete our Call for Speakers form here.